Melissa Salvatore

4xForth: Melissa Salvatore of A Little Photo Studio! by Natalie Pavela

4xForth-Chicago-melissa-salvatore Each Friday we’re highlighting one of the lovely women in our community. Today we're talking to Forth alum Melissa Salvatore, photographer and owner of A Little Photo Studio. Today Melissa shares some of her most frequented spots (kid-friendly too!), plus her favorite places outside of the city, favorite activities with out-of-town guests, and her must-do activities during a Chicago summer.

Places I frequent in Chicago

My days are filled between our two shops and a toddler so my most frequented spot is Lincoln Ave between Diversey and Southport. When we get a chance to choose where we want to go beyond Lincoln, we love to head over to Antique Taco. As much as I wouldn't call it necessarily a "kid-friendly" hang-out, it is kid-friendly because of how easy it is: you get to order yourself and once you sit down, someone is helping you out. While sitting outside and drinking a margarita (with a rosemary sprig sticking out of it) and eating amazingly delicious tacos, I have a moment where I feel like a grown-up who is out on the town…until my 3-year-old spills water down the leg of my pants.

Another favorite spot is the lakefront. We love taking advantage of the early morning rides or just getting some sun and fresh air within 15 min from home. Our favorite spot is heading North towards Montrose Beach.

I guess most of our "hang-outs" end up being food choices, because we also try to spend nice Sunday afternoons on the patio of Parson's...another kid-friendly spot because of the large outdoor space. I can't help favoring the spots where I know my son will behave, eat the food, all while I get to actually eat amazing food and have a good drink.

Favorite places to visit outside the city

We have enjoyed our trips to the Elkhorn Flea Market in Wisconsin 2 years running now. It is an adventure-filled day that involved some street food, sun and shopping!

We get away to Camp Wandawega whenever the opportunity arises. That only word to describe this transfer through time is magical.

We head to Barrington where Mike, my husband, and his family have preserved an old horse farm that was purchased by his great uncle. Although there are no longer horses, there is a lot of land to enjoy with the kid and dog and a way to get out of the busy city for a weekend.

Favorite things to do in Chicago when out of town guests come to visit

I have this weird obsession with the Architectural Boat Tour and I do that every year with a guest around my birthday in October and then any other first time visitor usually ends up on the tour boat with me!

We are big foodies, so I always try to bring guests to unique food spots like Bang, Bang Pie, Antique Taco, Parson’s, Pleasant House Bakery, and our neighborhood favorite, Side Street Saloon.

Millennium Park is another touristy must-do. It is never so crowded that you can't stand it and it is a pretty unique experience if you have never seen a city park filled with art structures before.

The Lincoln Park Zoo! I love our city zoo, I love that it's free, and I love that it is close. And it is worth a visit in the summer and winter for zoo lights!

Your 'must-dos' during a Chicago summer

  • Head to the beach more than once
  • Make it to at least one street festival and more if possible (Renegade Craft Fair on top of that list)
  • Farmer's Market
  • Pools! Find Pools - in the city, outside of the city, wherever!

Thanks for sharing Melissa! I also share a healthy obsession with the architectural boat tour, having experienced it about 10 times to date, and it’s the first thing I suggest when out-of-towners are visiting during the warmer months. Bike rides up to Montrose Beach are the best, and that Antique Taco Rosemary Margarita can’t be beat!

Keep up with Melissa on A Little Photo Studio's blog, and on Instagram, Facebook, Pinterest, and Twitter.




Forth Spotlight: Melissa and Becca of A Little Photo Studio by Natalie Pavela

We were so excited when Melissa Salvatore offered to host the Forth spring salon at Hertiage Littles, the adorable kids bike shop/milk-and-cookies bar that she owns with her husband Mike. The Heritage Littles space is unique because it houses three additional businesses in the basement - A Little Photo Studio which Melissa owns and operates, Avery House photography, and the Chicago branch of Smilebooth. On top of that, Melissa recently brought on her long-time friend Becca Doell to join in running the operations at A Little Photo Studio.

At our spring salon both of these ladies shared valuable insights on the joys and challenges of women working together in business. Today Melissa & Becca dish on the transition from 'just friends' to being 'friends and coworkers', sharing what they've learned about each other since the partnership began, how they've benefited from sharing a studio space with other businesses, and tips they'd give women who are considering going into business together. Read on!

The two of you have been long-time friends, but just recently started working together. What were the some of the biggest considerations you each had to address before deciding to move forward with expanding your relationship from friendship into the co-worker/co-collaborator sphere?

(Becca) Our biggest concern was hashing out numbers (salary, etc.) and making sure everything was super legit and contractual to avoid potential arguments/conflict over vagueries in that department later. The funny thing is, we were so concerned about that, but we still haven't actually drawn up a contract! My feeling about that though is if Melissa were to sit me down and say, I don't think we're working well together and we need to go our separate ways, I would say cool, thanks for thinking of me in the first place. If she were to sit me down and say, I have to stop loving you because I think you're a terrible person, I would be devastated. For me, business, money, contracts, etc. are fleeting and terrestrial, whereas my love for her and our friendship is forever. That may sound naive, but it really is true for me. I think the depth of friendship you have with someone can make a huge difference in the success or failure of a professional partnership. A solid base of open communication can get two people through anything. If you know each others' strengths/weaknesses/annoying quirks/body odors, and you've already had years to figure out if those quirks or body odors are deal breakers in terms of how much time you want to spend with this person, then it's hard to fail.

(Melissa) Well, Becca beat me to the punch in answering these questions and how can I compete with that answer!?! I mean, this is how we work so well with each other. We each have our own voice, talents and skills but at the same time can finish each other's sentences. I have a few friends who it just doesn't matter what you do with each other or where you are at in life or where you live, you will still be friends and she has always been one of those. We approached this move with caution (on paper) but also (in reality) with a leap of faith. It just happened that the timing worked out (all very quickly actually). There was a 7 year lull where we hardly spoke on the phone or kept in touch, but once we reconnected and the idea was brought up for her to move and join this creative venture, it just worked. I personally approached it from a standpoint that if it works out then great and we will figure out all the details along the way. It was very important to both of us that the contracts and money needed to be discussed and firmed up, but there also needed to be fluidity in the process. My biggest fear was that she wouldn't feel comfortable or "ownership" of the ideas or space since it was not hers to start, but she is so great at diving right in that my biggest fear has already been curbed.

What is one thing you've learned about each other since starting to work together?

(Becca) I've learned that Melissa's energy level is as expansive as the universe. It has no end and no beginning and is accelerating as we speak. As long as I've known her, she's done at least 3 things at once, but she amazes me every time she finds the fuel from one muffin and a coffee to photograph 3 families with 3 three kids back to back, answer 4 email accounts, return 5 phone calls, go home and make dinner,give her son a bath, read him two books, put him to bed, clean up dinner, AND watch Shark Tank with a clear and happy head.

(Melissa) Can you ask Becca questions every day so that I can hear all these wonderful things? I'm blushing. I don't know if it is as much of what I have learned about Becca, but what I already knew - that she can roll with the punches in new situations. With our new studio and how much is on our daily plate, it has really been less training and more diving in and getting to business. She is great at keeping to tasks and helping the studio execute our ideas (the ones that would be on the never ending to-do list if I was doing this alone.) I also re-learned about her amazing talent to sing a song while burping.

Your space houses four businesses under one roof. Can you share one way think your businesses/you as creatives have benefited from co-working? What are some challenges of a situation like this as well?

(Melissa) It is wonderful to have the shared usage of such a large space and also to share with such creative and equally as motivated people. The space is shared between 2 couples: Myself and Mike who own Heritage Littles and A Little Photo Studio and Matt and Stevi Savage who own AveryHouse and the Chicago franchise of Smilebooth. There are ways that our businesses all intertwine with each other and we are able to bounce ideas off of each other and cross-promote. The biggest challenge is scheduling and working out how and when the space is used. As organized as we were with the set-up, at the end of the day, your customers decide how a space is used. Overall, this was a cautious approach to opening another retail space for Mike and I and it was done between friends with the knowledge that there would be challenges and an adjustment period. We also followed our golden rule of not leaving things too vague and hashed out many of the details when putting together a contract before entering the space together and we both were in understanding that when it comes down to it, it is a business decision and if it doesn't work out in a year, it wouldn't affect our friendship.

At the end of the day, It was important for both of our families to have work-life integration with some balance and by sharing a creative space together this has opened up many opportunities and freed up a lot of family time without feeling burdened by the overhead.

What are 3 tips you'd give women considering going into business together?

1. (Becca) I think you definitely need to weigh the pros and cons of you both being mothers and what that means for productivity and workflow. We don't have that problem yet, but I know it was a huge consideration for Melissa and other friends she's thought of working with. Because I don't have kids, I'm not tied to any schedule other than my own. I can rearrange my day for work, whereas some days Melissa has to rearrange work to fit into her home life. I know if and when I do start a family, Melissa would be more understanding of the different ways family can interrupt a work week.

2. (melissa) I'd say respect - woman have a tendency to compete with one another. There needs to be a level of respect for the other person and their workflow. And with that said, for me that meant the need to have the same work ethics as the person I hired as my "right-hand-woman". I wouldn't have collaborated with anyone that didn't work hard regardless of what is going on in their personal life. I think that for women the entire benefit of being in your own business is that the flexibility outweighs the stress of running your own business. But it is goes full circle because for the flexibility to be successful, you have to have a great work ethic.

3. Keep an extra box of tampons at work.